Search results for " choice overload"
showing 4 items of 4 documents
Do too many choices have negative consequences? An empirical review
2013
Various experiments demonstrated that having too much choice has negative consequences on the motivation to choose and on the satisfaction with the chosen option. However, the literature reports conflicting results showing that choosing from large assortments has advantages. This paper reviews the main empirical results in favor and against the negative effect of too much choice and identifies possible directions for further research. Copyright © 2013 by Società editrice il Mulino.
Cognitive and Affective Consequences of Information and Choice Overload
2021
When interviewed in 1992 in Pittsburgh, Pennsylvania, the Nobel laureate Herbert Simon described a paradox at the heart of living in an economy that made every effort to design and produce ever more “choice alternatives” but that simultaneously allocated very little energy to encouraging people to devote the attention and time actually required to choose. He gave the example of a decision to buy a new house, commenting: “Before you even start the choice process, somebody has presented you with this, and this, and this house” (UBS, 1992). The overabundance of alternatives was lamented by Simon in 1992, when computing power was slower. It is all the more alarming in the modern and constantly …
Time flies when you maximize - Maximizers and satisficers perceive time differently when making decisions
2013
Three experiments assessed whether maximizing and satisficing decision-making types were associated with differences in perception of time, as a consequence of their different cognitive workloads. Findings showed that maximizers and satisficers perceived time differently during decision-making, but not during other tasks. In particular, compared to satisficers, maximizers tended to underestimate time while choosing, independently of the number of options and the specific task requirements. Satisficers instead tended to underestimate time only when the number of options or the task requirements were more challenging. Our findings suggest that the perception of time may serve as a measure of …
The effect of choice complexity on perception of time spent choosing: When choice takes longer but feels shorter
2009
Two studies examine the effect of the complexity of the choice environment on the perceived duration of the time spent choosing. The experiments demonstrate that the estimation of the time spent making a decision is affected by the number of options available in the choice set. In Experiment 1, participants having to choose 1 of 24 mobile phones tended to underestimate the time spent whereas participants confronted with the choice of 6 mobile phones tended to overestimate the actual time spent. Experiment 2 corroborates this finding, in the presence of varying degrees of attribute correlation. We conclude with theoretical and practical implications for marketers. © 2009 Wiley Periodicals, I…